We realized several shops for the BVA BikeMedia with their magazines and brands in the “cycling” sector. The user can find the various subscription variants print/digital with bonuses or even single issue purchases, tables of contents and PDF downloads in the BikeMedia Shop. Germany’s first address for cycling maps and cycle travel literature is the second shop Fahrrad-Bücher-Karte, which we have implemented. Technically, both are based on PIM.RED with interfaces to NTX, PayPal and newsletter2go, among others.